Overcoming the 82% trap

82% of all new food and drink products fail within 24 months. That’s not just a statistic—it’s a $24 billion annual loss in the U.S. alone. The traditional approach to product innovation is built on assumptions, gut instincts, and outdated market research methods. But in today’s landscape, that’s no longer enough.

At 6 Seeds, we don’t believe in guesswork. Our AI-powered analytics and insights eliminate the uncertainty from product development, giving your innovation and R&D teams a precise roadmap to success.

Why Do Most New Food & Beverage Products Fail?

The vast majority of food and beverage launches don’t make it past their second year. Why? Because companies aren’t solving real consumer needs. Instead, they:

• Develop products based on outdated trends rather than real-time data.
• Struggle to find the right product-market fit before launch.
• Invest heavily in marketing that doesn’t drive trial or repeat purchases.
• Miss key insights about pricing, flavor profiles, packaging preferences, and competitive landscape.
• Fail to anticipate shifting consumer behaviors and category disruptions.

How AI Gives You an Unfair Advantage

6 Seeds’ AI-powered intelligence removes the friction from product development, ensuring you create products that consumers actually want—and will buy again and again.

Our AI solutions help you:

• Pinpoint Consumer Demand: Identify gaps in the market before your competitors do, using real purchasing data and predictive analytics.
• Validate Product-Market Fit: Test concepts against AI-driven virtual consumer panels before investing in large-scale production.
• Optimize Flavor, Formulation & Packaging: Ensure your product aligns with evolving consumer tastes and preferences, using real behavioral insights—not surveys or focus groups that are prone to bias.
• Predict Trial & Repeat Purchase Rates: Understand what drives loyalty so you can build products that win over consumers long-term.
• Reduce Time & Cost to Market: AI accelerates your innovation process, helping you move from idea to shelf 35% faster while reducing wasted resources.

From Risk to Results: Make Every Product Launch Count

Most food brands can’t afford to launch products that fail—but with the right insights, failure isn’t inevitable. 6 Seeds helps you turn data into action, ensuring that your next launch is smarter, faster, and more profitable.

The brands that succeed aren’t just lucky—they’re data-driven. Ready to stack the odds in your favor? Let’s talk.