In times of change, the hardest part isn't taking action—
it's knowing which way to go
6 Seeds is a Food Marketing, Communications & Research Agency that helps food and agriculture brands answer the question: Where do we go next? Whether you're stuck, stalled, or scaling—we're your wayfinder, helping you move forward.
Trusted by food, agriculture, and CPG brands worldwide
For food and agriculture brands at a turning point
- •Maybe you're a brand with stalled sales, a commodity board chasing new markets, a leader under pressure from challengers, or an exporter navigating global complexity.
Whatever your challenge, we help you:
- •Fix what's broken with consumer research, marketing, and communications that reset your story, close the say–do gap, rebuild trust, and win back momentum
- •Fuel what's next with strategies that open markets, scale growth, and strengthen your brand—whether that means new products, retail wins, or owning your category narrative
- •Find your way forward with clarity and confidence
Latest Insights from the 6 Seeds Sustenance Podcast
Strategic insights for food and agriculture leaders navigating an increasingly uncertain world — practical guidance on AI, consumer shifts, and market change.
6 Seeds Wayfinder: The Economic Tightrope Walk
Join Amelia and Ben as they dissect the complex Canadian consumer landscape of August 2025, exploring how consumers are ...
6 Seeds Wayfinder: American Consumer Sentiment August 2025
Hosts Amelia and Ben dive deep into the complex landscape of American consumer sentiment in August 2025, unpacking the f...
AI Visibility Revolution - The New Rules for Food Industry Discovery
How artificial intelligence systems like ChatGPT, Claude, and Perplexity are fundamentally transforming business discove...
Canadian Resilience Meets Trade Uncertainty: The AI-Integrated Consumer
October 2025 reveals a Canadian consumer landscape defined by cautious resilience and unprecedented technology sophistication. Despite persistent trade tensions and economic uncertainty, Canadians demonstrate remarkable adaptability through universal AI adoption, strengthened local loyalty, and values-driven purchasing decisions. Our October dashboard uncovers how trade conflicts, technology integration, and authentic brand expectations are reshaping the Canadian market—with implications for brands seeking sustainable growth amid geopolitical pressure.
Consumer Sentiment Dashboard
Canada
Market Overview
Cautiously resilient amid unprecedented change. Consumer confidence remains subdued at 59.9 points, yet spending has shown unexpected resilience with 4.5% growth in Q2 2025. This paradox reveals a consumer base that, while worried about the future, continues to engage economically when supported by monetary policy and values-driven purchasing decisions.
Mood Profile
Key Metrics
Key Insights
- •Unemployment anxiety has intensified dramatically: consumers now estimate 20%+ job loss probability within 12 months, up from 11% a year earlier
- •The 'Buy Canadian' movement has surged with 73% seeing more value in local products and 79% feeling supporting local businesses is more important than last year
- •Environmental responsibility somewhat or strongly drives 65% of purchasing decisions, yet only 44% trust sustainability claims despite 56% actively seeking eco-friendly products
Canada Business Implications
- •Leverage sophisticated AI consumer base with genuinely useful AI-powered personalization while ensuring transparent data practices to address 72% privacy concerns
- •Capitalize on local loyalty: 53% will pay $5+ extra for Canadian products, with trust in quality standards (56%) and patriotism (55%) as key motivators
- •Address authenticity demands with specific, verifiable environmental commitments and third-party certifications to bridge the trust gap in sustainability claims
- •Position as economic stability partner during uncertainty—frame offerings as reliable choices for long-term relationship building rather than transactions
United States
Market Overview
American consumers navigate a complex landscape of economic anxiety and cautious pragmatism. With Conference Board Consumer Confidence at 94.2 but Michigan Consumer Sentiment at just 55.1, the data reveals a split between current conditions and future expectations. Post-election uncertainty, inflation fatigue, and selective spending create a market where value and authenticity drive decisions more than brand loyalty.
Mood Profile
Key Metrics
Key Insights
- •75% of consumers actively trading down across categories, with 68% switching to private label options and 52% reducing purchase frequency
- •AI adoption remains limited: only 12% of businesses have implemented AI tools compared to 89% consumer awareness of AI capabilities
- •Election aftermath creates 'wait-and-see' mentality with 61% delaying major purchases until policy clarity emerges in 2025
- •Trust in institutions hits new lows at 23%, yet local business trust remains stable at 67%—creating opportunities for community-focused brands
United States Business Implications
- •Lead with value proposition clarity: demonstrate tangible benefits and cost savings rather than premium positioning during this economic sensitivity period
- •Invest in local market presence and community relationships as consumers increasingly turn to trusted, familiar brands over national alternatives
- •Implement transparent pricing and authentic storytelling to address the 82% who demand brand honesty about sourcing, labor practices, and environmental impact
- •Prepare for AI integration opportunities as the business-consumer AI gap presents first-mover advantages for brands offering genuinely useful AI-enhanced experiences