In times of change, the hardest part isn’t taking action—it’s knowing which way to go
6 Seeds is a Food Marketing, Communications & Research Agency that helps food and agriculture brands answer the question: Where do we go next? Whether you're stuck, stalled, or scaling—we're your wayfinder, helping you move forward.
Trusted by food, agriculture, and CPG brands worldwide
For food and agriculture brands at a turning point
- •Maybe you're a brand with stalled sales, a commodity board chasing new markets, a leader under pressure from challengers, or an exporter navigating global complexity.
Whatever your challenge, we help you:
- •Fix what's broken with consumer research, marketing, and communications that reset your story, close the say–do gap, rebuild trust, and win back momentum
- •Fuel what's next with strategies that open markets, scale growth, and strengthen your brand—whether that means new products, retail wins, or owning your category narrative
- •Find your way forward with clarity and confidence
Data-Driven Insights for Food & Agriculture Leaders
Everything we do at 6 Seeds is data-driven. We believe the best decisions come from understanding real consumer sentiment, not assumptions or outdated research. That's why we publish our Consumer Sentiment Dashboard each month—to provide our community in agriculture, food, and beverages with actionable insights that help you navigate change, spot new opportunities, and move forward with confidence.
Consumer Sentiment Dashboard
Canada
Market Overview
Business leaders and consumers across Canada are navigating economic uncertainty with cautious optimism and pragmatic adaptation. The national mood emphasizes value-consciousness, sustainability, and digital engagement.
Mood Profile
Key Metrics
Key Insights
- •Economic anxiety remains high due to tariff announcements and global volatility
- •AI adoption continues with mixed optimism about efficiency vs. job concerns
- •Strong preference for authentic, locally-supportive, and sustainable brands
- •Social media sentiment shows 'cautious hope' mixed with cost-of-living frustration
Canada Business Implications
- •Speak to resilience and practical optimism in messaging and product positioning
- •Prioritize value, transparency, and purpose in brand communications
- •Support wellness, financial prudence, and Canadian ingenuity in offerings
United States
Market Overview
Americans balance economic pressures with adaptive optimism, maintaining an entrepreneurial spirit. The mood is restless but forward-focused, emphasizing value, innovation, and personal progress despite inflationary concerns.
Mood Profile
Key Metrics
Key Insights
- •Inflation and trade tensions raise affordability concerns, especially with new tariffs
- •Slightly more optimistic about technology and AI compared to Canada
- •Strong resonance with inclusive, original, and purpose-driven brands
- •Resilient optimism prevails despite change fatigue and policy shifts
United States Business Implications
- •Highlight solutions that foster empowerment, savings, and self-direction
- •Emphasize transparency, innovation, and positive social impact
- •Support wellness, learning, and inclusive community-building initiatives