Did you ever wish you could read your consumers' mind? Well, now you can
Did you ever wish you could read your consumers' mind? Well, now you can
What Are Virtual Consumer Panels?
Virtual consumer panels combine cutting-edge AI with detailed consumer data to create lifelike personas that think, feel, and react just like real people. These panels are living, breathing digital representation of your audience, ready to help you make better decisions.
Here’s how it works:
1. Panel Creation:
Using diverse data sources, we craft 5-10 unique personas, each with a rich personality and backstory. These personas incorporate behaviors, emotions, and values to reflect your real customers’ depth and complexity.
2. Data Training:
Our AI personas are trained on observed customer data, segmented by your specific needs. Whether you’re exploring preferences in packaging, health trends, or user experience, our panels adapt to deliver insights in 16 key segments.
3. Always-On Accuracy:
Backed by cutting-edge research, our virtual panels boast a 92% overlap in reactions compared to real people, ensuring you can trust the results.
Sample Characters
92% Human/AI Answer Overlap
An Example
This virtual consumer panel member, developed for a US Rice project, showcases the power of AI-driven insights. Sam’s AI persona is crafted with a rich backstory, meticulously grounded in real human behavior. It has been trained on observed consumer data directly relevant to her profile, ensuring authenticity and actionable insights.
What you see here is a raw, unedited response, highlighting the AI’s ability to generate genuine, nuanced perspectives without manual intervention.
Proven Results Backed by Science
Stanford researchers found that AI-driven personas achieve a remarkable 92% accuracy in replicating human reactions. So, when you ask, “Would customers pay more for eco-friendly packaging?” or “How do they feel about this new product design?”—you’re getting answers you can trust.
Contact
Andreas Duess, CEO [email protected]
Saskia Brussaard, Managing Partner, Marketing and Communications: [email protected]
- Toronto, Canada
- Los Angeles, US
- Mexico City, Mexico
- Bonn, Germany
- Sydney, Australia
- London, UK