Product Innovation & Development for Food and Agriculture Brands
We help food and agriculture brands bring new ideas to life—combining consumer insight, market strategy, and innovation to develop products that meet real needs and drive meaningful growth.
Built for Real-World Constraints
We understand what makes food and agri-food innovation succeed—or stall.
Whether you’re dealing with formulation delays, regulatory concerns, retailer pressure, or mixed internal signals—we help you manage complexity, align stakeholders, and make your next product launch one that sticks.
- Reduced time-to-market by 40% for a national launch
- Identified $8M white space opportunity for a legacy brand
- Built complete go-to-market toolkit in under 8 weeks
- Unified internal teams around one innovation story
- Supported dual launch in retail and foodservice with aligned strategy
Innovation Strategy
- Idea generation and opportunity mapping
- Category analysis and whitespace identification
- Brand and product alignment
Consumer Testing & Validation
- Consumer panels and stakeholder interviews
- Concept and prototype testing
- Feedback loops using digital and in-person tools
Product Development Support
- Support from brief to formulation
- Collaboration with R&D and food science teams
- Packaging and naming advisory
Launch Readiness
- Go-to-market strategy and launch roadmap
- Product messaging and positioning
- Support for cross-functional alignment (sales, marketing, leadership)
Retail and Trade Enablement
- Trade presentations and sell sheets
- In-store and buyer-specific launch activations
- Messaging adapted for different retail channels (e.g. mass, natural, specialty)