Andreas Duess, CEO and Chief AI Officer at 6 Seeds, travelled all the way to Maui, Hawaii, to deliver the keynote at the annual USA Rice conference and convention.
This was a chance to engage directly with industry leaders and discuss how AI is transforming food, agriculture, and consumer behavior.
The Role of AI in the Rice Industry
Rice is one of the world’s most important staple crops, but the industry is facing significant challenges. Climate change, supply chain disruptions, shifting consumer preferences, and increasing competition are reshaping the landscape. At 6 Seeds, we’ve seen firsthand how AI can help rice producers and food brands reduce friction in product development, marketing, and operations.
In Andreas’ keynote, he explored the practical applications of AI in the rice industry, including:
- Predicting market demand with greater accuracy
- Optimizing pricing strategies and improving supply chain efficiencies
- Creating targeted marketing campaigns that resonate with consumers
- Developing new product concepts based on real consumer behavior and emerging trends
Hawaii as a Backdrop for Industry Change
Maui provided an inspiring setting for these discussions. Beyond its natural beauty, the island is a reminder of the environmental challenges facing agriculture. Sustainability was a key theme at the conference, and AI is already playing a role in precision agriculture, soil health monitoring, and waste reduction strategies.
The conference brought together stakeholders from across the industry, creating space for critical discussions on how technology can support more sustainable, profitable, and resilient rice production.
Key Takeaways from the Conference
Beyond delivering the keynote, Andreas had the opportunity to:
- Meet with industry leaders and decision-makers shaping the future of rice production
- Discuss AI-driven trends that will impact food and agriculture in the next decade
- Explore potential collaborations with brands looking to integrate AI into their strategy
One of the most important insights from these conversations is that AI is no longer a futuristic concept—it’s a necessary tool for businesses that want to stay competitive. Companies that embrace AI are already seeing faster decision-making, stronger marketing outcomes, and more efficient operations.
Looking Ahead
The message Andreas wanted attendees to take away is this: AI doesn’t replace expertise—it enhances it. Whether in rice, beverages, snacks, or any other food category, AI helps businesses make smarter, faster decisions that lead to stronger brands, better margins, and long-term resilience.