About Andreas
Andreas Duess is a globally recognized authority on AI-driven strategy, synthetic research, and digital twin technology. For more than twenty years he has helped food, agriculture, and CPG brands navigate rapid change, from shifting consumer behavior to disruptive technologies.
At 6 Seeds Consulting—a Toronto-based synthetic research, marketing, and communications agency for food and agriculture—Andreas leads the development of virtual consumer panels and digital twin research that deliver on-demand insight. By pairing advanced simulation with human-centered strategy, he helps teams test ideas, de-risk decisions, and move faster from concept to market.
Andreas is known for turning bold ideas into practical action. He has advised global commodity boards, agri-food leaders, and CPG innovators on product strategy, market positioning, and growth. His work closes the say-do gap by showing how people actually think, choose, and behave—and how brands should respond.
Focus Areas
AI-Driven Strategy
Developing strategic frameworks that leverage artificial intelligence to accelerate decision-making and create competitive advantages for food and agriculture brands.
Synthetic Research & Digital Twins
Leading the development of virtual consumer panels and digital twin technology that deliver on-demand insights without traditional research delays.
Marketing Strategy & Positioning
Advising global brands on market positioning, product strategy, and growth initiatives that turn insights into measurable results.
GEO/AEO Optimization
Pioneering Generative Engine Optimization and Answer Engine Optimization strategies to help brands win visibility in AI-powered search.
Professional Background
With over twenty years of experience, Andreas has advised global commodity boards, agri-food leaders, and CPG innovators on product strategy, market positioning, and growth. His expertise spans from strategic consulting to hands-on implementation, helping organizations navigate the intersection of technology and human behavior.
As CEO of 6 Seeds Consulting, Andreas has built a reputation for turning bold ideas into practical action. His client work includes partnerships with major commodity boards, agriculture associations, and food brands seeking to leverage AI and synthetic research for competitive advantage.
Speaking & Thought Leadership
A sought-after keynote speaker, columnist, and author, Andreas has addressed audiences around the world, including USA Rice, the International Peanut Forum, and Agriculture and Agri-Food Canada.
He writes the Future Bites column for Food in Canada and guest lectures at the Ivey School of Business. His forthcoming book, Do More with Less: Overcome Friction in Business Using AI, explores how organizations can use AI to create momentum and clarity.
Andreas brings a unique perspective to the intersection of artificial intelligence, consumer behavior, and strategic business transformation, making complex concepts accessible and actionable for diverse audiences.