Real consumer insights from our synthetic research platform.
Explore published research studies conducted using Ditto, our synthetic research platform. Each study demonstrates how modern qualitative research methods deliver actionable consumer insights in days, not months.
From commodity boards to food brands, these studies show how synthetic consumer research helps organizations make better decisions faster.
Qualitative Consumer Research: Sugar Claims & Sweetener Perception Under the FDA’s 2026 Policy Shift Sugar is back on the regulatory agenda, and brands are already adjusting labels, sweeteners, and “l...
Read Full StudyOutdoor advertising for food delivery apps is ubiquitous in Canadian cities, but how effective is it? The qualitative consumer research with 20 Ontario/GTA adults explores how SkipTheDishes' outdoor m...
Read Full StudyChocolate purchasing behavior has fundamentally changed. Consumers are moving away from impulse candy bar purchases toward more intentional, premium selections. The qualitative consumer research explo...
Read Full StudyPotatoes are a staple food, yet many consumers don't purchase them as frequently as commodity boards would hope. What barriers prevent higher purchase frequency? The qualitative consumer research expl...
Read Full StudyCranberries are strongly associated with holiday meals, but how can commodity boards increase consumption during the other 10 months of the year? The qualitative consumer research uncovers consumer at...
Read Full StudyCanadian grocery shopping behavior is more complex than ever. Consumers don't shop at a single store. They strategically navigate multiple retailers based on loyalty programs, price-matching, and spec...
Read Full StudyWhat drives consumers to choose one restaurant over another? How often do they dine out, and what factors influence those decisions? The qualitative consumer research explores restaurant dining habits...
Read Full StudyUnderstanding consumer behavior around cooking oils requires deep qualitative consumer research that goes beyond surface-level surveys. We conducted qualitative research with seven Canadian consumers...
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