Stop Making Million-Dollar Decisions With Year-Old Data

Traditional research is like getting one glass of water every six months—expensive, delayed, and never there when you actually need it. Synthetic consumer research gives you a tap that's always running: instant insights whenever you need to make a decision, with effectiveness proven by Harvard Business School researchers.

Mosaic of diverse consumer lifestyle images showing various food and lifestyle behaviors for synthetic consumer research

The Decision vs. Data Problem

You make 50+ consumer-facing decisions per year. You get consumer insights 1-2 times per year. Everything in between is educated guessing.

Meanwhile, you're also trying to understand stakeholders who are nearly impossible to reach:

•Busy distributors who won't take your calls

•Restaurant buyers juggling 20 brands

•Retail procurement teams with zero time for surveys

•Industry CEOs who ignore traditional research requests

AI-Powered Research That Reaches Everyone

✓Synthetic research creates digital twins of any audience—consumers, buyers, distributors, even CEOs.
✓These synthetic respondents answer surveys, evaluate concepts, and predict decisions with Harvard-validated accuracy.
✓The difference? You get answers in days, not quarters. From anyone in your value chain.

Speed That Matches Business Reality

✓Traditional Research: 8-12 weeks minimum
✓Synthetic Research: 72 hours to insights
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✓Test concepts while competitors are still writing research briefs.

Always Available

✓Traditional Research: Commissioned once or twice a year
✓Synthetic Research: Always on, 24/7 and becomes a reliable source of constant feedback

Accuracy You Can Trust

✓Harvard Business School validation: 93% correlation with human responses
✓MIT study: Better at predicting purchase behavior than traditional surveys
✓Already trusted by Fortune 500 CPG brands

Perfect For Always-On Decisions

Consumer Insights:

•New product concepts and flavors

•Package design and claims testing

•Price sensitivity across segments

•Cultural preferences by market

Hard-to-Reach Stakeholders:

•Distributor reactions to new products

•Retailer buyer preferences

•Restaurant operator menu trends

•Industry expert perspectives

The Harvard-Proven Difference

When Harvard Business School researchers tested synthetic consumers against traditional research across 15 studies, they found the results were "statistically indistinguishable"—but 20x faster and 10x cheaper.

For food brands facing shorter innovation cycles and tighter margins, this isn't just an improvement. It's a competitive advantage.

Ready to Test Your Next Innovation in 72 Hours?

Let's run a pilot project on your most pressing question. You'll see the power of synthetic research with your own data.

Start a Pilot Project See Sample Research