Clarity at the Speed of Change
In food and agriculture, decisions can't wait for traditional ways to collect data.
The 6 Seeds Synthetic Research Platform gives brands the power to move with clarity and confidence—turning weeks of traditional fieldwork into hours of validated evidence.
Built on AI-driven digital twin technology, it creates lifelike, data-based models of real consumers and stakeholders—continuously updated to mirror real-world markets in motion.
With synthetic research, you can ask anything of anyone, anywhere, and see how real markets would respond—instantly.
What Exactly Is a Digital Twin Panel?
A Digital Twin (DT) panel is a statistically grounded, context-rich and exact simulation of the consumers or decision-makers you care about.
Population-True Foundations
We start with official statistics and market structure for statistically grounded baselines.
Context Layers
We add media, culture, price realities, and category behavior for realistic responses.
Example
Test three price points across US Gen Z and UK Millennials, compare lift and sentiment in minutes.
Countries Available
Digital Twin Population available for research recruitment. Populations can interact in their native language to support local teams.
USA
300,000
Canada
120,000
Germany
220,000
France
280,000
UK
250,000
Spain
120,000
Italy
150,000
Turkey
165,000
Poland
115,000
India
500,000
South Korea
120,000
Mexico
250,000
Brazil
320,000
Japan
300,000
USA
300,000
Canada
120,000
Germany
220,000
France
280,000
UK
250,000
Spain
120,000
Italy
150,000
Turkey
165,000
Poland
115,000
India
500,000
South Korea
120,000
Mexico
250,000
Brazil
320,000
Japan
300,000
~65% of global GDP IMF / World Bank mix. More countries coming soon.
From Outsourced Research to Owned Intelligence
We program a dedicated environment powered by population-true digital twins specifically selected for your market, trained on category data, and calibrated to your business context.
This isn't outsourced research - it's your own always-on intelligence system.
We Build Your Custom Environment
Population-true digital twins, calibrated to your business
We don't rent you access to a generic panel. We build you a dedicated environment populated with digital twins that mirror your exact market demographics, psychographics, and behavioral patterns.
Each twin is trained on category-specific data, your brand context, competitive landscape, and market dynamics. This becomes your private intelligence asset - not a shared resource you're borrowing.
You Get Direct System Access
No middleman. No research brief translations. Just direct dialogue.
Your team gets direct access to your digital twin environment. Ask questions in plain English. Test concepts as they emerge. Run parallel scenarios across segments, regions, and price points.
Instead of waiting weeks for 'research findings,' you get immediate, contextual feedback that keeps pace with your business decisions. Your intelligence system is always on, always current, always yours.
Your Intelligence Evolves
Every interaction makes your system smarter about your business
Unlike traditional research that gives you static snapshots, your owned intelligence system learns from every query, test, and campaign you run. It builds institutional memory about what works for your brand, in your categories, with your customers.
Over time, you develop intelligence that no competitor can access or replicate - because it's trained specifically on your business content and success patterns.
Based on Cutting Edge, Peer Reviewed Science
Our model stands on foundations developed by researchers from leading universities, including Harvard, Cambridge and Washington
Population-True & Documented
Versioned bases (YYYY.Q) with weights and visible drift tracking.
Generalization Checks
Out-of-sample prediction, test–retest stability, and prompt/wording sensitivity.
Aligned to Reality
Where signals exist, we check correlation with market outcomes (e.g., preference shares, review sentiment) over time.
Bias-Aware
Debiased question wording, randomized variants, personality spread, and skeptic checks reduce conformity bias.
Human Bridge (Optional)
Lightweight human validation flow for regulated decisions or stakeholder assurance.
Our approach is
Informed by the digital-twin concept and by peer-reviewed research on MRP and LLM-based human simulations.
Ready to Test Your Next Innovation in 72 Hours?
Let's run a pilot project on your most pressing question. You'll see the power of synthetic research with your own data.