Public Relations for Food & Agriculture Brands
For over 15 years, Crave Public Relations built its reputation as the go-to food and beverage PR agency. Today, that expertise lives at 6 Seeds Consulting—where public relations meets the future of communications powered by AI, GEO, and next-generation storytelling. From food innovators and CPG leaders to commodity groups and agri-tech pioneers, we've helped brands earn coverage that matters—and trust that lasts.
If You Were Looking for Crave…
You're in the right place.
We Are Crave is now part of 6 Seeds Consulting. The same food and agriculture PR expertise, the same trusted relationships, the same results-driven campaigns—now powered by 6 Seeds' broader research, strategy, and AI-forward communications.
PR That Earns Coverage and Builds Reputation
Food and agriculture brands don't hire a PR agency just for "awareness." They hire us when:
6 Seeds is a synthetic research, marketing, and communications agency focused exclusively on food and agriculture. Our work is sharp, targeted, and built for impact: media relations, product launches, company news announcements, media training, key message development, and reputation management.
From Newsrooms to Trade Journals — We Get You Seen
Our clients' stories have appeared in the publications and broadcasts that matter most — from national newsrooms to specialized trade media across food, farming, and innovation.
Why Choose a Food & Agriculture PR Agency?
- ✓Generalist PR firms spread themselves thin. We don't.
- ✓We live and breathe food, beverage, and agriculture communications—from nutrition and farming to food tech and sustainability. We understand the unique challenges of supply chains, commodity groups, and consumer trust in food products.
- ✓That focus means faster traction, sharper storytelling, and results that generalist agencies can't match.
Storytelling That Moves Markets
- ✓Every food and agriculture brand has a story—but not every story earns headlines.
- ✓We know how to uncover the angles journalists can't resist and translate technical innovations, product launches, and advocacy efforts into narratives that resonate.
- ✓From farm fields to test kitchens to policy panels, we turn complexity into clarity, and clarity into coverage.
The Network You Can't Buy
- ✓For over 15 years, we've built trusted relationships across national media, trade publications, food writers, agriculture reporters, and industry tastemakers.
- ✓It's why clients call us a food publicist with reach and reputation. Our network is the shortcut that gets your brand in front of the right journalists, editors, and influencers faster.
Why PR Has Never Mattered More
- ✓Search is changing. Consumers now ask ChatGPT, Claude, and Perplexity for answers—and these AI systems lean on credible media coverage to shape what they say.
- ✓If your brand isn't being covered in authoritative outlets, AI may never mention you at all.
- ✓That makes public relations more critical than ever: every earned story is not just a reputation win but also an AI training signal.
Proven Impact in Food & Agriculture PR
PR isn't about vanity metrics — it's about outcomes that move markets, shape policy, and spark conversations. Over the past 15 years, we've delivered results that matter:
Elevating Canadian Pulses
- ✓Earned hundreds of stories and drove a cross-country restaurant tour that put pulses on menus nationwide.
Shaping the Food Security Conversation
- ✓Sparked national debate on the role of agriculture in the Yukon and its importance to Canada's food future.
Driving Millions of Impressions
- ✓Generated major media coverage for Derlea pesto and onion products, introducing them to new audiences across the country.
Trusted by Leading Food & Agriculture Brands
For over 15 years, we've earned coverage for some of the most respected names in food, beverage, and agriculture. From global icons to emerging innovators, our work has helped brands build reputation, launch products, and secure lasting trust.
Our PR Services
Ready to Tell Your Story?
Let's discuss how strategic public relations can help your food or agriculture brand build trust, manage reputation, and drive meaningful business results.