Results That Matter

Challenge

The Yukon Agricultural Association sought to advance a 5% local food procurement goal at a time when less than 1% of government food spending reached local producers. With a modest budget and limited advocacy history, the challenge was to apply pressure where decisions are made, particularly during a territorial election.

Solution

Designed a tightly targeted media relations and communications campaign focused on influencing key stakeholders rather than mass audiences. The strategy prioritized grocery, food manufacturing, and agricultural trade media, trusted regional outlets, election-timed messaging, and community storytelling to build legitimacy and momentum.

Results

• ✓Secured high-value trade and regional media coverage
• ✓Generated sustained broadcast interest and extended national reach
• ✓All major political parties issued formal written responses to YAA's proposals
• ✓Elected Yukon Party committed to increased local food purchasing and procurement reform

Challenge

Derlea launched two new products—Diced Onion and Caramelized Onion—into a competitive grocery landscape. The challenge was to quickly build awareness and trial, clearly communicate the convenience benefit, and support early retail velocity without relying on traditional advertising.

Solution

Designed an integrated campaign that combined consumer and trade media relations with influencer storytelling. The strategy centered on a simple, benefit-driven message—'Save your time, save your tears'—and focused on channels where food discovery, credibility, and influence converge.

Results

• ✓Generated more than 5 million estimated impressions
• ✓Exceeded influencer participation targets with strong engagement
• ✓Coverage appeared in key trade and industry outlets
• ✓Produced hundreds of thousands of views and ongoing licensed assets for owned channels

Challenge

Once a category leader, the brand faced eroding trust, misinformation, and emotional fallout following a period of price volatility and limited communication with growers.

Solution

Through stakeholder interviews, perception analysis, and media audits, identified key narrative gaps and emotional barriers. Delivered a Strategic Messaging Framework, national communications plan, and internal alignment tools, supported by trust training, community visibility programs, and a 'Made here, built for here' PR and advertising campaign platform.

Results

• ✓Restored visibility and unified internal voices
• ✓Reversed negative sentiment across the grower community
• ✓Positioned the brand to lead its market again through clarity, consistency, and care

Challenge

Make pulses—peas, beans, chickpeas, and lentils—part of everyday eating by building awareness around taste, versatility, and nutrition in a market where pulses were seen as pantry staples, not modern meal solutions.

Solution

As agency of record for over five years, led dozens of programs designed to inspire Canadians to choose pulses more often. Developed and executed a long-term communications platform that connected agriculture, chefs, and consumers through story-driven PR, influencer engagement, and experiential events. Key campaigns included International Year of Pulses and the Fundelentil Tour.

Results

• ✓Earned national media attention across major outlets
• ✓Multiple industry awards for campaign excellence
• ✓Measurable gains in consumer awareness and perception of pulses
• ✓Evolved pulses from niche ingredients to everyday choices on Canadian plates

Challenge

Needed to maintain market leadership and consumer preference in the German market in the face of increasing competition from alternative nuts and changing nutritional narratives.

Solution

Deployed synthetic consumer research to rapidly understand German consumer perceptions, validate messaging, and inform positioning strategies. Delivered actionable insights that traditional research methods would take weeks to uncover.

Results

• ✓Delivered consumer insights in days vs traditional research timelines
• ✓Supported evidence-based communication strategies for German market
• ✓Enhanced understanding of German consumer decision factors
• ✓Informed long-term market positioning approach

Challenge

Premium greenhouse grower needed to differentiate in crowded produce market and communicate sustainability story effectively to retailers and consumers.

Solution

Developed comprehensive brand strategy, messaging framework, and go-to-market communications. Created content that bridges B2B (retail buyers) and B2C (consumer) narratives around quality, sustainability, and local production.

Results

• ✓Established clear brand positioning in premium produce segment
• ✓Developed compelling sustainability narrative for retail partnerships
• ✓Created scalable content framework for ongoing marketing efforts

Challenge

Trade association representing major spirits brands needed strategic insights and communications support during evolving regulatory landscape and changing consumer attitudes toward alcohol.

Solution

Deployed synthetic consumer research to rapidly understand shifting consumer perceptions and market dynamics. Provided strategic counsel and communications strategy to support industry advocacy and consumer education initiatives with data-driven insights.

Results

• ✓Delivered rapid consumer insights on beverage trends and perceptions
• ✓Supported evidence-based policy communications
• ✓Enhanced industry understanding of market dynamics
• ✓Enabled faster response to regulatory and market changes