About Saskia
Saskia Brussaard is a trusted leader in public relations, brand storytelling, and strategic communications for the food and agriculture sector. With more than twenty years of experience, she has helped national and global organizations turn ideas into influence and build durable trust.
Before co-founding 6 Seeds Consulting, Saskia led We Are Crave, one of Canada's most respected boutique PR agencies focused on food and agriculture. She built a national reputation for clear counsel, results, and relationships—working closely with media, registered dietitians, culinary leaders, and industry stakeholders.
At 6 Seeds, Saskia leads communications in the AI era, where information is abundant and trust is fragile. She guides clients through PR in the age of AI, helping them navigate synthetic content, misinformation risks, and AI-shaped news cycles. Her work ensures stories are credible, consistent, and discoverable across traditional media and the platforms shaping tomorrow's conversations—optimized for Generative and Answer Engine Optimization (GEO/AEO) when appropriate.
Focus Areas
PR & Communications Strategy
Developing comprehensive public relations strategies that build trust and influence across traditional and emerging media channels.
Reputation Management
Protecting and enhancing brand reputation through proactive communication strategies and crisis response planning.
Media Relations & Thought Leadership
Building strong relationships with journalists, dietitians, and industry leaders to amplify brand messages and establish thought leadership.
PR in the Age of AI
Navigating communications challenges in an AI-driven world, including synthetic content risks and GEO/AEO optimization strategies.
Professional Background
With more than twenty years of experience, Saskia has helped national and global organizations turn ideas into influence and build durable trust. Before co-founding 6 Seeds Consulting, she led We Are Crave, one of Canada's most respected boutique PR agencies focused on food and agriculture.
Saskia built a national reputation for clear counsel, results, and relationships—working closely with media, registered dietitians, culinary leaders, and industry stakeholders. Her expertise spans from strategic communications planning to hands-on media relations, helping organizations navigate complex communication challenges in the food and agriculture sector.
Industry Leadership & Advocacy
Beyond client work, Saskia is a startup mentor, writer, and food literacy advocate. She is known for sharp messaging, clear thinking, and a deep commitment to the food community.
Saskia brings expertise in navigating PR in the age of AI, helping clients understand how synthetic content, misinformation risks, and AI-shaped news cycles impact their communication strategies. Her work ensures stories are credible, consistent, and discoverable across both traditional media and emerging platforms.