Canada has long been a powerhouse in agriculture, exporting billions in raw commodities like wheat, pulses, and beef. But while other nations transform these resources into high-value products—selling pasta, premium cuts of meat, and plant-based snacks at a premium—Canada misses out on massive economic opportunities.
In his latest Food in Canada column, 6 Seeds CEO and Chief AI Officer Andreas Duess argues that it's time to rethink our approach. By investing in domestic processing, innovation, and branding, Canada can shift from being a supplier of raw ingredients to a leader in value-added, premium food products—a strategy that would make our industry more resilient to global trade disruptions and tariffs.
What’s inside the piece?
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How Canada’s commodity-based trade leaves
billions in value on the table
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Lessons from Ireland and New Zealand
on how to build globally recognized food brands
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Why
investing in processing, R&D, and AI-driven innovation
is key to competing in global markets
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A roadmap for
turning raw materials into high-value, branded food and beverage products