Explore insights that help food, beverage, and agriculture brands lead with confidence.
From AI and sustainability to consumer trends research, PR and strategic communications, our articles unpack what's changing—and how to stay ahead in a fast-moving food system.
Written for leaders across food, beverage, and agri-food, Insights delivers strategic perspective and practical guidance—helping you fix what's broken, fuel what's next, and find your way forward.
Something weird happened. I haven't opened ChatGPT in three months. Not because I stopped using AI; I use it more now than ever. But the way I use it changed completely. Here's what changed: AI moved...
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The U.S. government just turned 40 years of nutrition guidance on its head. Meat, dairy, and healthy fats now sit at the top of the pyramid. Grains—the foundation of dietary advice since the Reagan er...
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Every commodity board will face a crisis. Food safety incidents. Activist campaigns. Trade disruptions. Production practice exposés. The question isn't if—it's when, and whether you're prepared. Most...
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Search is fragmenting. Google still dominates, but consumers increasingly get answers from ChatGPT, Perplexity, Claude, and AI assistants embedded in every device. When someone asks "what's the health...
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Commodity boards have a communications problem most brands don't face: you're promoting a category, not a product. There's no logo on a pork chop. No brand name on a bushel of soybeans. When consumers...
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You've been asked to commission market research. Maybe it's for a trade mission, a new product launch, or justifying next year's marketing budget. You need consumer insights, competitive intelligence,...
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The agricultural advertising playbook hasn't changed much in decades. Farm publications. Trade shows. Field days. Radio spots during the morning market report. These channels still matter. But the far...
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Every year, the U.S. government allocates significant budget to help American agricultural producers sell their products overseas. Most commodity boards and agricultural trade associations know this f...
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The death of SEO as we know it is happening right now, and most marketers are missing it. A groundbreaking new study analyzing over 24,000 real-world conversations with AI search systems reveals a fun...
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Wittington Investments - the Weston family office behind Loblaw and George Weston- is launching a $100M fund to back Canadian food producers and the infrastructure that helps them scale. Ticket sizes...
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Canada has long been a powerhouse in agriculture, exporting billions in raw commodities like wheat, pulses, and beef. But while other nations transform these resources into high-value products—selling...
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In times of market turbulence, hope is not a strategy. The escalating trade tensions between the US and Canada are sending shockwaves through the food and ag industry, disrupting established supply ch...
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“I dread few meetings more than innovation meetings.” That’s what a client told us recently. They didn’t mean it as a joke. It’s easy to assume CPG innovation is alive and well. After all, there’s no...
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