Finding your Focus, defining your profits, especially during a trade war
In times of market turbulence, hope is not a strategy. The escalating trade tensions between the US and Canada are sending shockwaves through the food...
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Explore insights that help food, beverage, and agriculture brands lead with confidence.
From AI and sustainability to consumer trends research, PR and strategic communications, our articles unpack what's changing—and how to stay ahead in a fast-moving food system.
Written for leaders across food, beverage, and agri-food, Insights delivers strategic perspective and practical guidance—helping you fix what's broken, fuel what's next, and find your way forward.
AI in Demand Forecasting: The Quiet Revolution in CPG Supply Chains
Innovation in CPG is often associated with new flavors, formats, or packaging. The stuff we can see and hold and taste. It's fun and exciting. But beh...
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Why CPG Innovation Feels Broken—and How AI Can Help Fix It
“I dread few meetings more than innovation meetings.” That’s what a client told us recently. They didn’t mean it as a joke. It’s easy to assume CPG in...
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Over the Hill? Or Hiking to the Fountain of Youth?
Everyone is suddenly obsessed with aging slower Aging slower headlines are everywhere right now. It’s a perfect storm of: Boomers redefining what "old...
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The GLP-1 Effect: How Weight Loss Drugs Are Reshaping the Food Industry
Ozempic isn’t just changing waistlines—it’s reshaping product strategy across the CPG sector. In 2024, Novo Nordisk, the maker of Ozempic and Wegovy,...
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