Explore insights that help food, beverage, and agriculture brands lead with confidence.
From AI and sustainability to consumer trends research, PR and strategic communications, our articles unpack what's changing—and how to stay ahead in a fast-moving food system.
Written for leaders across food, beverage, and agri-food, Insights delivers strategic perspective and practical guidance—helping you fix what's broken, fuel what's next, and find your way forward.
A Nation on Edge American consumers entered August 2025 with mounting anxiety, as reflected in the University of Michigan Consumer Sentiment Index's sharp 6% decline to 58.2, down from 61.7 in July an...
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The Economic Tightrope Walk Canadian consumers are walking a delicate balance in August 2025, displaying what can best be described as "subdued yet sturdy" sentiment. Consumer Confidence sits at a mod...
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The death of SEO as we know it is happening right now, and most marketers are missing it. A groundbreaking new study analyzing over 24,000 real-world conversations with AI search systems reveals a fun...
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Wittington Investments - the Weston family office behind Loblaw and George Weston- is launching a $100M fund to back Canadian food producers and the infrastructure that helps them scale. Ticket sizes...
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Innovation in CPG is often associated with new flavors, formats, or packaging. The stuff we can see and hold and taste. It's fun and exciting. But behind the scenes, often quietly and with little fuss...
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Meet Your New AI Shopping Assistant As you might imagine, I am a total and utter addict when it comes to industry studies and other data releases. So when Provoke Insights released their Grocery Tren...
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Ozempic isn’t just changing waistlines—it’s reshaping product strategy across the CPG sector. In 2024, Novo Nordisk, the maker of Ozempic and Wegovy, reported growth of up to 27 percent. Ozempic alone...
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My first cup of coffee was exactly that—a cup. Or more likely, a mug. It was love at first sip, albeit tempered at the time with milk and sugar. I’ve since graduated to simple and black. But there’s a...
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Canada has long been a powerhouse in agriculture, exporting billions in raw commodities like wheat, pulses, and beef. But while other nations transform these resources into high-value products—selling...
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In times of market turbulence, hope is not a strategy. The escalating trade tensions between the US and Canada are sending shockwaves through the food and ag industry, disrupting established supply ch...
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Innovation in CPG is often associated with new flavors, formats, or packaging. The stuff we can see and hold and taste. It's fun and exciting. But behind the scenes, often quietly, AI is transforming...
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“I dread few meetings more than innovation meetings.” That’s what a client told us recently. They didn’t mean it as a joke. It’s easy to assume CPG innovation is alive and well. After all, there’s no...
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Everyone is suddenly obsessed with aging slower Aging slower headlines are everywhere right now. It’s a perfect storm of: Boomers redefining what "old" looks like - most people nowadays can expect to...
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Ozempic isn’t just changing waistlines—it’s reshaping product strategy across the CPG sector. In 2024, Novo Nordisk, the maker of Ozempic and Wegovy, reported growth of up to 27 percent. Ozempic alone...
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