Real consumer insights from our synthetic research platform.
Explore published research studies conducted using Ditto, our synthetic research platform. Each study demonstrates how modern qualitative research methods deliver actionable consumer insights in days, not months.
From commodity boards to food brands, these studies show how synthetic consumer research helps organizations make better decisions faster.
Chocolate purchasing behavior has fundamentally changed. Consumers are moving away from impulse candy bar purchases toward more intentional, premium selections. The qualitative consumer research explo...
Read Full StudyCranberries are strongly associated with holiday meals, but how can commodity boards increase consumption during the other 10 months of the year? The qualitative consumer research uncovers consumer at...
Read Full StudyWhat drives consumers to choose one restaurant over another? How often do they dine out, and what factors influence those decisions? The qualitative consumer research explores restaurant dining habits...
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