Real consumer insights from our synthetic research platform.
Explore published research studies conducted using Ditto, our synthetic research platform. Each study demonstrates how modern qualitative research methods deliver actionable consumer insights in days, not months.
From commodity boards to food brands, these studies show how synthetic consumer research helps organizations make better decisions faster.
Potatoes are a staple food, yet many consumers don't purchase them as frequently as commodity boards would hope. What barriers prevent higher purchase frequency? The qualitative consumer research expl...
Read Full StudyCranberries are strongly associated with holiday meals, but how can commodity boards increase consumption during the other 10 months of the year? The qualitative consumer research uncovers consumer at...
Read Full StudyUnderstanding consumer behavior around cooking oils requires deep qualitative consumer research that goes beyond surface-level surveys. We conducted qualitative research with seven Canadian consumers...
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